Present five major themes using a clear and compelling customer-value approach Instructors, contact your Pearson representative for more information. Students, if interested in purchasing this title with MyLab Marketing, ask your instructor for the correct package ISBN and Course ID. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. MyLab™ Marketing is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 17th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Help students learn how to create value through customer connections and engagement Principles of Marketing - Two-Year and Four-Year >įor Principles of Marketing courses that require a comprehensive text.Career Readiness & Employability Skills.Pearson author roundtable on digital learning.MyLab IT: preparing students for certification.Engaging students with interactive figures.Co-requisite/Accelerated Learning Model.Choosing the Right Solutions for Your Redesign.
Culinary, Hospitality, Travel & Tourism.Social Work / Family Therapy / Human Services.
Mass Communication / Public Relations / Film.
0 kommentar(er)
